WHAT IS "MOTTAINAI" ?
In japan, We hear this word often in many different situations. But what is really "mottainai" mean in environmental philosophy?
MOTTAINAI
勿体無い
Mottainai is a centuries-old Japanese philosophy that embraces the idea of respecting resources and their value while also reducing waste. Its origins derive from two words—mottai (importance or sanctity) and nai (lack of something). Together they form the expression ”what a waste” or ”don’t be wasteful"
The most prominent advocate of mottainai is Wangari Maathai, Kenya's deputy environment minister and winner of the 2004 Nobel Peace Prize. Maathai believes that the word perfectly embodies the spirit of the 3Rs (Reduce, Reuse, Recycle) + Respect, which promotes the efficient use of resources.
OUR MISSION
Fashion has become disposable and the environmental impact of this behaviour is significant.
The rise of fast fashion – the rapid mass production of inexpensive clothing in response to the latest trends – has made the fashion industry one of the major polluting industries in the world.
The production and distribution of crops, fibres and garments is depleting non-renewable resources, requiring enormous quantities of chemicals, water and energy, all of which contribute to water, air and soil pollution.
At the other end, clothes dumped in landfill can take up to 200 years to decompose, leaching chemicals into the soil and emitting methane, a greenhouse gas 30 times more potent than carbon dioxide.
With billions of new garments consumed each year globally, there is a lot we can learn from mottainai, which calls on us to respect and express gratitude for our belongings and to avoid waste.
Sola has been rescuing garments and textile that ends in landfill to rework so that they can have another life with new purpose.
MOTTAINAI CIRCLE
Off-cuts that we produced by making surfboard bags, we keep them, patch them together and make bags or fin cases so that we can generate the mottainai circle going.
We are committed to providing you with the best products, centered on the word MOTTAINAI, from the selection of fabrics to the creation and delivery of the finished product to the customer.
.. To Watch .. : ReThink Your Waste